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Four Ways to Add a Zero to Donors’ Giving
For most nonprofits, the management of donor relationships is key to growing your ministry impact. It doesn’t matter if you are seeking to grow a mid-level donor’s giving from $1000 to $10,000 or a major donor from $10,000 to $100,000 - three key ingredients make all the difference in “adding that zero”:
1) multi-dimensional relational engagement
2) impactful communication, and
3) meaningful donor experiences.

In this session, we will review each of these three elements, why each one matters, and we will discuss practical things you can do in your day-to-day work to help elevate donors’ giving at each level of giving: mass to mid, mid to major, and major to mega.


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